Nowadays online companies requires a deeper level of technology supervision, audit and governance. Longterm success depends on the right risk-controlled foundation and approach in multiple domains to drive commercial and sustainable growth.
How we lead IT.
Global is the new local, the internet has made us all connected. As geographic barriers crumble in online markets, companies are rushing in digitalisation to find new opportunities for growth. Accustomed to dominant positions in local markets, they face new (international) competition rivals wielding a daunting array of advantages: deep financial pockets, advanced technology, superior products, powerful brands, seasoned marketing, and leadership skills.
Innovation has become the most important differentiator to stand out in online success. The process however is very delicate. Despite all the efforts from established companies, the firms that often stand out in developing disruptive technologies are often entrants to its industry, not its incumbent leaders. Innovation requires an outside-in approach, using new talent to shake up the common practice. Key to sustainable success is the right balance between outside and inside innovation.
Online companies are more than ever in the business of organising in the smartest ways possible with the best resources. Finding the best talent is key in developing and running the technology platform needed to develop and stand out in the global market. New ways of working have emerged to supply human capital in a more efficient, variable, and flexible business model. In this game, everyone is invited, breaking the barriers of geography and traditional employment.
Visionary leadership is most critical in growing online business. We believe leaders should be servant to their employees rather than authoritarian; they don’t seek control over their employees. Instead, fueled by inspirations, they provide controlled freedom to determine the best path to actionize the vision on all organisational levels. It requires discipline to hold on to the envisioned end state and commitment each day from all involved.
Time to market for new product development has become the leading factor to stay ahead of the competition in rapidly changing online markets. Engineering needs to be more business-centric than ever. Agility has become the new paradigm for fast and lean development. Implementing the right development approach, based on sustainable flexible growing architecture will enable this agility in fast-track delivery, outsmarting its competition.